Privacy Policy

For the purposes of UK data protection law, 7 Figures Ltd trading as Sprog Systems is the Data Controller for personal information collected through sprogsystems.co.uk, our own marketing and advertising, the Nursery Enrolment Audit and revenue calculator, and enquiries made directly to us.

Where we process personal information on behalf of a nursery client - for example, information a parent submits through a nursery website we operate - the nursery is normally the Data Controller and we act as a Data Processor on its instructions, not for our own purposes.

Registered office: 56 Dumbarton Road, London, SW2 5LU
Contact: james@sprogsystems.co.uk
Registered with the Information Commissioner's Office (ICO). Registration number: ZC137421. Registration date: 1 May 2026.

Website and advertising information

Depending on how you interact with our website, this may include your IP address, browser and device information, pages viewed, referral source, advertising campaign and UTM parameters, Facebook click identifiers (fbclid), and Meta and Google Analytics identifiers - all only where the relevant cookie consent has been given (see Cookies below).

Nursery Enrolment Audit and revenue calculator

If you complete our Nursery Enrolment Audit or revenue calculator, we collect what you enter: nursery name, postcode, website, registered places, current headcount, average monthly fee, and your monthly enquiry, tour and enrolment numbers, plus your name, work email and phone number if you request your results or book a review call.

We may use this information, together with publicly available business information (such as Google Business Profile listings, public reviews, local search rankings and nearby nursery competitors), to help prepare the written audit we send you.

Enquiries and contact forms

If you contact us via the website or by email, we collect your name, email address, and any information you choose to share, to respond to your enquiry.

Client information

If you become a client, we collect business contact information, billing information, service and account information, and information reasonably required to provide the agreed services.

Information processed for nursery clients

Where we build or operate systems for a nursery, parents and carers may submit personal information through enquiry forms, tour booking systems, chat tools or other nursery systems - name, contact details, and information about a child or childcare requirements. In these cases the nursery is normally the Data Controller and we process this information on its behalf. We do not knowingly collect personal information directly from children for our own purposes.

• -respond to enquiries and provide the Nursery Enrolment Audit or revenue calculator results you requested
• -calculate occupancy and potential unused fee capacity from the numbers you enter
• -review publicly available information about your nursery and nearby competitors as part of preparing your audit
• -arrange and conduct Audit Review calls
• -deliver services to clients and manage client accounts and billing
• -improve our website and services
• -measure the effectiveness of our advertising and understand which campaigns generate genuine enquiries
• -protect and secure our website and systems
• -comply with legal and regulatory obligations
• -send marketing communications only where you have separately agreed to receive them

Legitimate interests

To respond to a business enquiry, prepare and deliver an audit you requested, communicate with prospective and existing business customers, administer our business relationship, improve our services, and maintain the security of our systems. Where we rely on legitimate interests, we consider whether our interests are outweighed by your rights.

Contract

Where processing is necessary to provide services you or your organisation have agreed to purchase, or to take steps at your request before entering a contract.

Consent

For non-essential analytics and advertising cookies (including the Meta Pixel and Google Analytics) and for marketing communications where consent is required. You may withdraw consent at any time via our cookie banner; this does not affect processing that was lawful before withdrawal.

Legal obligation

Where necessary to comply with legal, tax, accounting or regulatory requirements.

We use cookies and similar technologies (including pixels and browser storage) on sprogsystems.co.uk. Necessary cookies, required for the site to work, are placed without consent. Everything else - our analytics (Google Analytics) and advertising measurement (the Meta Pixel and Meta's Conversions API) - is only activated once you accept via our cookie banner. If you decline, these do not load at all, and no advertising conversion event is sent for anything you submit on the site.

You can change your choice at any time by clearing your browser's site data for sprogsystems.co.uk, which will show the cookie banner again on your next visit.

With your consent, our website uses the Meta Pixel to understand actions taken after someone sees or clicks a Sprog Systems advertisement on Facebook or Instagram - for example, starting or completing the Nursery Enrolment Audit, or booking an Audit Review. We may also use Meta's Conversions API to send the same conversion events from our server, which can include your email address or phone number in hashed (one-way coded, not anonymous) form, to help Meta match the event to the advertising interaction. Both are only used where you have accepted marketing cookies. Meta processes information it receives under its own privacy policy and terms.

We use information from the Nursery Enrolment Audit (such as nursery capacity and estimated unused fee capacity) to help us prioritise which enquiries to follow up first. This never affects whether you receive the audit or the outcome offered to you - everyone who completes the audit is sent the same free written audit and offered the same review call. We do not use automated decision-making that produces legal or similarly significant effects on individuals.

We use carefully selected service providers to operate Sprog Systems:

• -Airtable - data storage and operational workflows
• -Vercel - website hosting, and Vercel Analytics (a cookieless, first-party usage measurement tool)
• -GoHighLevel - CRM, calendars, communications and automation for leads and clients
• -Google - Analytics and Business Profile services, where consent has been given for analytics cookies
• -Meta Platforms - advertising measurement via the Meta Pixel and Conversions API, where consent has been given for marketing cookies
• -Anthropic - AI chatbot services, used on nursery client websites where enabled, not on sprogsystems.co.uk itself

We only share information where necessary for the relevant purpose and we do not sell personal information. Some providers may process information outside the United Kingdom; where required, we use appropriate safeguards such as UK adequacy regulations or approved Standard Contractual Clauses.

As part of preparing a Nursery Enrolment Audit, we may review publicly available information about your nursery and nearby competing businesses - business names, addresses, public phone numbers, websites, Google Business Profiles, search rankings, and public reviews. This is used for the business research behind your audit, not stored beyond what is reasonably needed to prepare and follow up on it.

• -Enquiries and audit leads: up to 2 years from your last meaningful interaction with us
• -Client records: up to 6 years after the end of the client relationship, where required for legal, tax or accounting purposes
• -Analytics information: 14 months (Google Analytics' own default retention)
• -Advertising and conversion information: according to Meta's own retention settings and our business requirements

We use appropriate technical and organisational measures to protect personal information from unauthorised access, unlawful processing, accidental loss, destruction and damage. Access is limited to people and service providers who reasonably need it. If a personal data breach occurs, we will investigate and notify affected people and the ICO where legally required.

Under UK data protection law, you have the right to:

• -access personal information we hold about you
• -correct inaccurate or incomplete information
• -request deletion of information
• -restrict or object to certain processing
• -request portability of information in certain circumstances
• -withdraw consent at any time where processing is based on consent
• -object to direct marketing at any time

To exercise your rights, email james@sprogsystems.co.uk. We normally respond within one calendar month and may ask for information to verify your identity first.

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office.

We may update this policy from time to time to reflect changes to our services, technology or legal obligations. The latest version will always be published at sprogsystems.co.uk/privacy.