Fill More Nursery PlacesWith Half The Admin.
We help private nurseries and nursery groups increase enquiries, book more tours and create more predictable occupancy.
Live in 2 weeks
From first call to fully running
24/7
Enquiries answered, even at midnight
Zero chasing
Follow-up runs automatically
From First Question to First Day
Watch how parents seamlessly move from enquiry to a place secured - while your team focuses entirely on the children in front of them.
Nursery in Notting Hill
A warm, nurturing nursery where children feel safe, settled and excited to learn.
A nursery for ages 6 months to 5 years, where children grow together with flexible sessions.
Where families are lost
Five quiet problems that cost
nurseries places every term
Parents search for a nursery nearby… and yours doesn't show up
Most parents don't compare ten different options.
They look at the first few that look good, book a visit, and stop searching.
If you're not near the top, you're not being considered at all.
Not because you're not right for them.
Just because they never saw you.
Be one of the first nurseries they see
And one that instantly feels like the right choice
ABC Nursery
Nursery · Balham, London · Open now
abc-nursery.com
Best Nursery in Balham | ABC Nursery
Ofsted Good rated nursery in Balham. Government funding accepted. Book a tour online today.
"Absolutely wonderful nursery. Our daughter has thrived since joining. The staff know every child personally."
Sarah M. via Google
Parents visit your website in the evening, can't get answers, and leave.
That's when most parents actually sit down and look properly.
After work. After bed-time. Once things are calm.
They're trying to picture their child there: what the day looks like, how settling-in will feel.
If they can't find those answers quickly, they don't wait.
They move on and try somewhere else.
Every question answered, whatever the hour
So it already feels clear, calm, and easy to say yes to
ABC Nursery
Here to help, any time
What does the settling-in process look like?
We approach settling-in really gently. Your child starts with short visits while you stay close by, and we build up gradually at a pace that feels right for them. Your child gets a dedicated key person from day one, so there's always a familiar face. Most children feel totally at home within a couple of sessions - and we'll keep you updated throughout. Would you like to come and visit us, so we can show you around?
An enquiry comes in. By the time you reply, they've already booked elsewhere.
Messages arrive at all sorts of times.
Mornings are busy. Staff are with children.
By the time someone replies, the moment has passed. And that family has already moved on.
No one's doing anything wrong.
There just aren't enough hours in the day.
Parents can book a tour there and then, while it's on their mind
With confirmations and reminders handled automatically, so nothing gets missed
Book a tour
May 2026
Mo
12
Tu
13
We
14
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15
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16
Available times - Wed 14 May
Confirmation sent to Sarah
Wednesday 14 May at 10:00am - ABC Nursery, Balham
Reminder sent the evening before
The tour goes well… then it goes quiet
Some parents decide the next day.
Others take weeks, sometimes months.
In the meantime, it's hard to stay in touch without feeling pushy.
So most nurseries don't, simply because there isn't time.
And families who were genuinely interested quietly drift away.
A thoughtful follow-up waiting for them
So it feels personal, and never pushy
ABC Nursery
A personal note for the Clarke family
We'd love to welcome Lulu.
Whenever you're ready, here's a little picture of what her first days with us would look like.
You both stay and explore together - no rush, no goodbyes
A short hello. You step out briefly while she settles with her key person
Her first proper session - we'll send you updates throughout
Lulu's room
Sunflower Room - ages 2 to 3
Key person: Sarah
Your waiting list looks full… until it isn't
On paper, everything looks fine.
But some families haven't committed. Others delay, or even disappear.
Then September comes round and a couple of places are still open.
It's frustrating, because it felt like it was all sorted.
A clear picture of who's actually starting
So you can fill spaces before they become a problem
Waiting list
The Patels
Arjun, 8 months
The Clarkes
Mia, 10 months
The Nguyens
Lily, 9 months
The Johnsons
Noah, 5 months
The Mensahs
Sara, 3 months
Last updated by Lucy - 2 hours ago
September intake - 3 deposits confirmed, 2 places at risk
Without a deposit, families can go quiet. Two of these five haven't committed yet - and September gaps appear with very little notice.
Your Nursery, Fully Booked
See how enquiries flow through your pipeline, tours fill your calendar, and your waiting list optimises itself - all while you focus on what matters most.
What nursery owners say
"We used to reply the next day (at best). Now parents are booking tours at 9pm without us lifting a finger."
Nursery owner, South London
"The follow-ups alone have made a huge difference. Families who went quiet are enrolling a few weeks later."
Nursery manager, East London
"It finally feels organised. Nothing gets missed and I'm not the one keeping track of it."
Nursery owner, South West London
How it works
Everything works quietly in the background,
so nothing gets missed
Parents find you first
When a local parent searches for a nursery, your name comes up, not a competitor's. We make sure your Google listing is complete, accurate, and optimised. Reviews build up over time. Your nursery becomes the obvious choice in your area.
They land on a website that answers everything
We build your nursery a proper website that puts fees, funding, rooms, and your Ofsted rating front and centre. A friendly assistant answers parents' questions the moment they ask, whether that's 10am or 10pm.
Tours book themselves into your diary
Parents pick a date and time online. They receive an automatic confirmation, then a reminder the day before. No phone tag, no back and forth. They just show up.
Every family is followed up automatically
After every tour, a structured sequence of messages goes out. A thank you, a prompt to apply, a gentle nudge if they've gone quiet. It feels personal without you having to think about it. Nobody falls through the cracks.
You always know where things stand
Enquiries, tours, and starters are all tracked in one place. You can see exactly how many families are interested and where they are in the process. No spreadsheets. No guessing.
What changes
More families choosing you.
Less for your team to carry.
No more missed enquiries
Parents who message in the evening don't slip through the net. Every enquiry is captured and responded to, whatever the hour.
No more manual follow-up
The right message goes out at the right moment. You don't need to remember who to chase or what to say.
Predictable occupancy
A full pipeline means fewer surprises at the start of each term. You can see what's coming and act early.
Everything done for you
We set it up. We keep it running. When something needs updating, you tell us and we handle it. You focus on the nursery.
Straightforward pricing
No hidden fees. No long contracts. Cancel anytime.
Enquiries
Get more parents raising their hand
- Professional website in 7 days
- Rank higher in Google
- Online tour booking
- Parents get answers instantly, even after hours
- Review collection & display
How much are empty places really costing you?
Most nursery owners have a rough idea. The actual number is usually bigger. Enter a few details and see exactly what your empty places are worth in real terms - and what is most likely causing them.
No sign-up. No sales call. Just a clear number.
Frequently asked questions
Everything you need to know about Sprog. Can't find the answer you're looking for? Get in touch.